Friday, 04 July 2014 11:01

Mahindra Rise: Finding Global Indian Companies

by Mahindra Rise team

Name five global Indian companies that have a uniform presence across the world. Okay, name three. One?

Finding a truly global Indian company is like searching for a needle in a haystack. Indians like Indra Nooyi and Satya Nadella are contributing significantly to FMCG, technology, medicine and software.

We are a leading BPO service provider to world leading brands and financial institutions. We invented Hotmail and Bose sitting on foreign shores. Indians are a highly sought after global supply pool for some of the best brands and companies in the world. So what stops us from creating our own truly global brand?

In his convocation address to IIM Ahmedabad in March 2014, Anand Mahindra stated that Indians do not believe in themselves and constantly seek foreign validation to remind us of how good we are. Are we not confident of taking on the mighty west? Maybe, the root of this lies in the colonial dominance that once was? Or maybe, disruptive innovation, or for that matter anything disruptive, clashes with the moral and cultural fibre of our country.

Innovation is a mind-set. You can train it to run in your veins and create life-changing discoveries we are only used to contributing to. As Indians, we take great pride, and maybe consolation, in being a part of the sum rather than the sum of the parts. We are satisfied with craning our necks from the wings because sticking them out there means taking charge and more importantly, taking responsibility.
Innovation is born out of need. India is a country with 29 states, each a mini country in itself, and a population of 1.2 billion.

Every day, we find something new to grunt and groan about. Every day is also a new opportunity for change. The Tata Nano and Mahindra E2O provide answers to several global issues including fuel conservation, pollution and lack of space — but while they have garnered huge acclaim, worldwide sales figures are not exactly stellar. There could be two explanations for this. We still think at grassroots level, or we shy away from thinking big.

Innovation must transcend boundaries. Air Deccan revolutionised air travel in India by making it affordable to the common man. Yet less than a decade later, nobody even remembers the airline. If we can't sustain our innovations in our own country, what chance do we stand in the rest of the world?

There are anywhere between 9,000 to 25,000 Indian companies developing apps and being bought over by foreign companies simultaneously. How many companies are we buying?
Indian companies must find a way to create a universally acclaimed innovation that is celebrated in each and every part of the world and we welcome your suggestions to impact this change.

Click here for the original article at Mahindra Rise's website.

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