Platinum Sponsor

Brand South Africa seeks to develop and implement a pro-active marketing and communication strategy for South Africa, and to promote South Africa as a destination for foreign investment, trade and investment. Brand South Africa's role is to create a positive, unified image of South Africa; one that builds pride, promotes investment and tourism from abroad, and helps new enterprises and job creation at home. The organisation operates on four key platforms: raising awareness internationally of the country's investment offering; operating missions abroad promoting the brand; mobilising influential South Africans as well as members of the media abroad; and boosting local pride and patriotism through various campaigns. Brand South Africa's international campaigns focus on building the diaspora network of Global South Africans to assist in achieving its goals.

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